Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
Your customers are not all the same. It's your job to determine how to appeal to all of them.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.