mass media

Why 60 Is The New 30

2023-08-03T20:14:35+00:00By |

Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.

But What About the Rest of Us?

2022-11-23T15:27:23+00:00By |

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

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