Time Is The Great Validator
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
Your customers are not all the same. It's your job to determine how to appeal to all of them.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.