Branding aims at de-commodification: getting the customer to see you as the better, worthier option. And there are three ways of pursuing this goal.
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.