Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."