Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
The real trick to winning on social media today is entertainment.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
Cultivating a consistent blog will increase your website's performance with search engines and overall web traffic.
Perkolatr will change everything. Should you be on it?
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
I always have business owners clarify exactly what “digital presence” means to them. A lot of times, their response starts with a long, thoughtful pause.
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”