Gold circle where the 12 should be
Reading car magazines as a kid led me to buy a Movado decades later. Can social media play that long game?
The Unleveraged Asset EVERY Small Business Ignores
Companies struggle to find fresh social media ideas. Just look at your reviews.
The Alchemy of Virality: Make the Viewer the Hero
Most people are merely chasing the trappings of viral content, not creating anything new.
Why You Should Definitely Not Hire a Full Time Social Media Person
You should also avoid the whole consistency thing. Business momentum is overrated...
Influencers Are Charlatans
According to Shopify, one in four influencers purchase FAKE followers.
The Digital Power of Consistently Posting Articles
The more there is for the search engines to feed potential customers, the better your business will do organically.
Social Media: Focus On People With A Command To Watch
What is it that physiologically strikes people that stops their thumb from scrolling?
Social Media & Recruitment – A Case Study with No Bull RV
We’re imperfect people selling imperfect RVs. So we don’t have to pretend we’re something we’re not.
The Secret to Building Trust: Expose Your Weaknesses
Customers ask, "Can I trust your capabilities and do I trust your soul?"
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."