Most Facebook pages for companies are sick. Here’s how to get yours healthy.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
I always have business owners clarify exactly what “digital presence” means to them. A lot of times, their response starts with a long, thoughtful pause.
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”
Most businesses don’t even reach 5% of their following. They allow it to happen because they don't know what a healthy page looks like.
In the beginning, connecting with long-lost friends was nostalgic. It was fun to catch up and reminisce about things long gone. Then the world changed.
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.
One of the first questions a business owner will ask is, "what makes this form of marketing worth their time?"
When things go bad, which they will inevitably do, it will be your response that will either destroy or save the relationship.
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).
Since 83% of social media is consumed on mobile devices, and 85% browse without sound, you must tailor your content to be effective within that context. Here's how...
Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.