Marketing strategy, clear messaging, and aligned growth. I help businesses build real momentum. After 30 years with brands like Abbott, Google, GE, and Dell, I now work with owners who want more than marketing activity. I'll help you find clarity and shape moments that turn strangers into customers who stay with you over time.
In the right proportions, Google Ads feeds your business. Out of proportion, it becomes an addiction: leads rented at auction, each year more expensive than the last. We move you to a balanced spend of brand-building and sales activation, making every remaining Google dollar answer for revenue, not clicks.
Do you sell to other businesses (B to B)? Do you find it hard to simply explain how you are different? Is it a challenge to get your message past the gatekeepers and clutter? Roy Williams says that this is my superpower. But you are going to need to be ready to embrace “unconventional”.
There are really only two kinds of companies: either you sell $5 haircuts, or you fix $5 haircuts. I’m your guy if you fix $5 haircuts, and I specialize in marketing “Ugly Duckling Businesses” in a way that increases sales AND profit margin, making low-priced competition a thing of the past.
Stop worrying about what’s the right marketing for your business, feel like you’re getting a return on your dollars, not setting them ablaze. You want leads for your sales people to follow-up on and close. And you want to focus on what you do best, but you're struggling because you're not a marketing expert. I've been there and run a business, so I can help.
Marketing on Mission:
I'm passionate about leading teams and helping business owners create a legacy.
This supports my greatest joy (outside God and family), leading a ministry which helps Christian men break free from addiction.
I helped our family business reach $300M a year in revenue, and at the age of 43 aided in facilitating its sale. There has been one overarching theme to my success: COMMON SENSE. Overthinking can happen in businesses of all sizes. Let’s make smart, game-changing decisions together.
Started working before my driver’s license occupied space in my back pocket. Got into the family business after a mishap on a Football Field in high school. Spent over 30 years navigating through a billion dollar industry. And wasted $40,000 on a marketing blunder that still hurts.
Be the company your customers think of first and feel best about. Your message must cut through the clutter, grab your listeners attention and touch a felt need. I can show you how to make your ads work, lets talk!
Sharpen the language about your boring business’ website: inlay your gumption right into the technical and mundane verbiage and get surging responsiveness to your workplace, online.