About Rick Nicholson

Rick Nicholson is a multi unit business owner and partner at Wizard of Ads. He looks at marketing from the perspective of relationships, corporate beliefs and most importantly its effect on sales. If you want to want to know how he can help you, he can reached at ricknicholson@wizardofads.com.

Shortest distance between two points

2021-10-12T15:49:20+00:00By |

Anyone worth their salt can tell you the steps you need to take to get “Where you want to be.” The problem isn’t identifying the steps. The issue is what to do when a mountain gets in your way.

Beachheads

2021-09-30T15:27:17+00:00By |

A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.

Seabiscuits and Monstars

2021-09-14T16:50:14+00:00By |

I coach baseball for the same reasons I work as an ad guy. I dream for my kids to understand the underdog doesn’t need to have the most points to be the winner.

Relational Employees

2021-09-05T15:40:08+00:00By |

My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.

Using Drama To Pull In An Audience

2021-09-05T16:11:31+00:00By |

Information only gets attention when you’re relevant to a prospective buyer. Drama gets attention to a larger audience. J. Peterman did it for years in his catalogues and you can too.

Smelling Your Way to Good Vibrations

2021-09-08T14:50:16+00:00By |

It is your job to have a strategy to incorporate the five senses for maximum effect on memory and feelings. Your job to build your story is entrusted to, as a 90’s kid would say, “the vibe.”

The media is NOT the message.

2021-09-07T15:26:57+00:00By |

I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.

Your Competitors Are Bastards

2021-07-15T21:09:18+00:00By |

Business is like writing. You have to find your own style and stick to it. Stop worrying about what the competition is doing. They're all bastards. Get inspired by things they don't understand.

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