About Rick Nicholson

Rick Nicholson is a multi unit business owner and partner at Wizard of Ads. He looks at marketing from the perspective of relationships, corporate beliefs and most importantly its effect on sales. If you want to want to know how he can help you, he can reached at [email protected].

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

What time is it?

2022-05-04T15:21:23+00:00By |

Some of you are trying to achieve a goal. That goal has an aspect of time. To double the sales volume by 2025… To buy our biggest competitor by the end of year…

Curiosity did not kill the cat

2022-04-27T14:12:55+00:00By |

Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.

No assholes allowed

2022-04-26T16:31:14+00:00By |

Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.

Middle Truth

2022-04-18T13:17:44+00:00By |

The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.

It’s natural

2022-04-11T15:17:39+00:00By |

Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.

Selling like Herb Tarlic

2022-04-11T14:31:17+00:00By |

“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.

My Idiot Friends

2022-03-31T13:49:29+00:00By |

Stories are memorable, cherished, and shareable because of imperfection. A good ad writer creates attraction to imperfection.

The Beast Unchained

2022-03-22T17:49:14+00:00By |

Addictions come in all colours. I believe all of us have a beast pacing back and forth, waiting for an opportunity to break the chain.

We don’t need no education

2022-03-17T19:50:58+00:00By |

Faced with 2 similar candidates, the employer will differentiate them on education. Today’s problem is getting 2 people to show up for an interview.

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