Who you gonna call?
Halloween 1985 would have been forgotten if Chris hadn’t brought the Roman candles. But in business, Remarkability and Memorability are often rejected for the safe.
What firefighting taught me about business
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
Love is a game of catch.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.
A childhood bribe taught me about bad marketing
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
What a fool believes
The gatekeeper job does not belong to Facebook or Twitter. You are the gatekeeper. Keep fools away from your airwaves.
Left turn to Albuquerque
Last year, a lawyer put up a billboard. He used the same graphics as the tv show with the headline, “Better Call Bob.”
A smile that could clean dishes
There’s a cliché, “hire for attitude, train for skill.” Clichés don’t require us to think. Marco isn’t cliché.
Inflation is not the only silent tax.
I believe a 2-3% sales increase is a shrinking business. And a shrinking business should be in “All-in” mode to change the inevitable.
Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
What riding a motorcyle taught me about marketing
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
The smells of your product
Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?
The hand of God
Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
Are we about to see a New Netflix?
Netflix better take care not to fall for the same mistakes Mr. Goizueta made with the launch of New Coke.