Rick Nicholson

About Rick Nicholson

Rick Nicholson is a multi unit business owner and partner at Wizard of Ads. He looks at marketing from the perspective of relationships, corporate beliefs and most importantly its effect on sales. If you want to want to know how he can help you, he can reached at [email protected].

What a fool believes

2022-07-27T14:56:51+00:00By |

The gatekeeper job does not belong to Facebook or Twitter. You are the gatekeeper. Keep fools away from your airwaves.

The smells of your product

2022-06-06T20:52:12+00:00By |

Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?

The hand of God

2022-05-31T17:30:03+00:00By |

Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.

Marketing in a crisis

2022-05-24T14:14:46+00:00By |

Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

What time is it?

2022-05-04T15:21:23+00:00By |

Some of you are trying to achieve a goal. That goal has an aspect of time. To double the sales volume by 2025… To buy our biggest competitor by the end of year…

Curiosity did not kill the cat

2022-04-27T14:12:55+00:00By |

Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.

No assholes allowed

2022-04-26T16:31:14+00:00By |

Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.

Middle Truth

2022-04-18T13:17:44+00:00By |

The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.

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