One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.
Stop worrying about the colour of your logo, the size of your ad, or the shares on Facebook. When it comes to business, your job is to sell happiness. And the best happiness that is long lasting and unbreakable is through the use of Oxytocin.
If you post for engagement, you're wasting your time on keyboard warriors. If you post creative, persuasive ads that force us to think, then you have a fighting chance.