Triple B’s of Writing TV Ads (Bad, Boring, Brilliant)
According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.
A great media buyer can make a smaller budget bark like a bigger one, but you still need to spend according to growth goals.
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.