How To Avoid Bad Hires – And Its High Energy Cost
Did you know that the average cost of bad hires is $18,000? And 2 in 3 newly hired people later realized they were a poor fit.
Google’s Algorithm and Modern SEO
Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let's dissect how it works.
Best Local SEO Tools: Secrets Revealed
You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.
A High-Converting Landing Page’s Anatomy
These eight essential landing page elements create the perfect recipe for success.
The 3 Foundations Of Exponential Profitable Growth
How you motivate your employees affects everything downstream.
Lead Generation: The Who, What, Why, and How
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
Rebranding Made Simple (+Examples)
It’s an act of confidence and commitment — a chance for companies to give their brands new life by tweaking what they stand for and how people see them.
Finding the Right Mix of Organic and Paid Traffic
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
What Constitutes Memorable Ads? [+Examples]
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
All About Brand’s Visual Identity
The most well-known brands in the world. Coca-Cola. McDonald’s. Nike. They all have strong visual identities that are immediately recognizable.
3 Stages Of The Buyer’s Journey
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
Google Business Profile (GBP): Frequently Asked Questions
Many small businesses are missing out on one of the most effective marketing opportunities available today.
How to Tell Your Company Story (Like a Fox)
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.