Articles by Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

Journalism and Great Ads

2024-04-20T03:35:22+00:00By Ryan Chute|

Let’s face it, people who spoil the end of books for […]

2024-04-16T02:01:28+00:00By Ryan Chute|

According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.

2024-04-09T20:34:17+00:00By Ryan Chute|

Relevant ads answer the implicit and often unspoken questions that customers have when seeing your ads.

2024-03-21T17:42:49+00:00By Ryan Chute|

Advertisers are so focused on where the ads will be seen, and who will see them, that they forget what matters most.

2024-03-18T14:57:20+00:00By Ryan Chute|

Entrepreneurs live in the grand illusion of advertising. Let's break down 12 aspects so you know what works and why.

2024-03-20T13:36:14+00:00By Ryan Chute|

Last year, I predicted 3 things that all came true. Now let's talk about obstacles and opportunities in 2024.

2024-02-20T19:12:47+00:00By Ryan Chute|

10 things you shouldn't say in your ad messages. They’re lousy, and they should have never, never, never met the stamp of approval.

2024-02-20T19:24:56+00:00By Ryan Chute|

Humans are complex and respond differently to all 3 types of persuasion. Let's break down when to use each.

2024-02-21T19:40:34+00:00By Ryan Chute|

For example, Jeep's DNA Box had a stunning 76 percent response rate.

2024-03-18T15:10:43+00:00By Ryan Chute|

The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.

2024-02-22T16:26:31+00:00By Ryan Chute|

Well crafted ads that instigate emotions are sure to put someone in a tizzy.

2024-03-18T15:16:34+00:00By Ryan Chute|

“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams

2024-03-15T20:50:14+00:00By Ryan Chute|

Ad geniuses are those who can think distinctively using patterns and trends to generate creative solutions.

2024-03-15T20:45:56+00:00By Ryan Chute|

We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.

2023-11-13T21:00:22+00:00By Ryan Chute|

According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.