What Is My Company’s Mission?
You posted core values on your wall, maybe a code of ethics and the employee handbook. Why didn’t they do as they were asked?
What Is Your Company’s Purpose?
You see them everywhere. Customer-centric aspirations that feel nice. They seem nice. I bet they’re nice. I call shenanigans.
What Is A SMARTER Vision For Your Company?
Aaron had no money, no prospects, and owed a bunch but he wasn’t a quitter and is now running a 44-million-dollar plumbing company.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
5 Reasons Why Entrepreneurs Should Be Servant Leaders
Servant leadership has been shown to increase participation from team members, as they feel more valued and appreciated.
Measuring Employee Engagement And Satisfaction (The Right Way)
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.
Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
Bundle Pricing: The Best Way To Differentiate Your Product
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).
Leadership And Culture: Catalysts For Sustainable Success
Workers are raising their standards on what they expect from their working environment.
The 4 Major Jungian Archetypes
You're thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.
How To Use A Closing ARC To Sell More Stuff Today
Closers aren’t pushy, but they are persistent as all get out. Why? Because they have a secret weapon to close the sale.
Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
What Can You Do To Motivate A Team?
How do you know when your team is lacking motivation? What are the telltale signs you should look out for, and what can you do?
How CORE Principles Shape Your Ultimate Success
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.