The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Who Is Your Customer?
Your customers are not all the same. It's your job to determine how to appeal to all of them.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Surviving Vs. Thriving: Buyers And Their Hierarchy Of Needs
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Relational and Transactional Ads: The Perfect Combination
Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?
All Hands on Deck: Captain Nemo’s Story Guide to Recruitment Videos
How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
The Ultimate 2023 Guide to Maximizing Click-Through Rate (CTR) on Paid Ads
Here are the 23 most important elements for optimizing your CTR in 2023.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
What Is Empathy?
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Pay Attention: Smart People are the Worst Explainers
Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.
The New Voice of Writing Ads (Non-Ads)
What's driving this trend? In a word: trust. Consumers are looking for brands they can connect with on a deeper level.
The New Marketing Ideas: Transparency, Engagement, and ZMOT
There is a dangerous assumption that all contenders are created equal during The Moment of Truth.
The Power of Magical Thinking (For Business Growth)
It’s a form of psychological persuasion aimed at transforming externally motivated, grudge-driven buyers into happy customers.
How To Avoid The Pitfalls Of Lower Price
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.