The Path to Employee Empowerment
The blind spot of most business owners occurs directly at EBITDA Net Profits. We lose sight of the long-game for what we have right in front of us.
Give Your Salespeople The Advantage With This One Tip
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…
Selling Magic
Looking to close more sales? Try magic… Every great magic trick consists of three parts or acts. Like all great magicians, the power of your sales presentation is in the setup. Let’s take a peek behind the curtain.
Why Culture Matters
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
The #1 Best Job Description
Is it challenging to attract, select, and retain top talent for your business? It may be what you are saying...or not saying, to potential candidates and employees.
Which Selling Style Does Your Business Need?
Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.
How 2 Simple Tweaks Increased Sales By 350%
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
What Matters Most To Customers?
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
Wants vs Needs
There is a very good chance that they are not functioning well. They may be living in a place of discomfort, fear, or even desperation.
How To Instantly Increase Lead Gen By 871%
The best way to drive exponential traffic to your front door is to stop targeting your advertising to the 7% of today’s buyers and start bonding with the 68% of all buyers.
The #1 Best Way to Attract High-Quality Leads
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
Remote Selling On Zoom
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
The #1 Best HVAC Club Membership
The goal of any club membership is to get a disproportionate share of your marketplace subscribed to your club, thereby taking them ‘out of the market’.
How Much Is That Doggie In The Window?
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
How To Earn An Authentic 5-Star Review
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?