The media is NOT the message.

2021-07-26T14:08:50+00:00By |

I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.

The Asymmetry of Trust

2021-06-30T14:57:13+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

Social Media, A Marketing Channel

2021-07-08T19:22:48+00:00By |

The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.

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