Don’t Advertise Why You Sell. Advertise Why They Buy.
Consumers are motivated by feelings. Coke spends all their effort just trying to be likable.
You Can’t Handle Different
You want a breakthrough idea that a focus group approves. That's not truly different.
OTT Advertising: The Secret to Dominating Your Local Market
The number of people selling it without knowing what they're talking about has exploded.
Why 80% of Businesses Are Running on Broken
Your brand has a story. The question is whether it's true.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.
The Quiet Power of Luxury Branding
It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves.
Ad Fraud Isn’t a Glitch. It’s a Business Model.
How to protect your spend, tighten targeting, and future-proof your marketing as AI search reshapes everything.
Rebranding: When Panic Wears a New Logo
Double-check that it's good for you and not good for that person's billable hours.
Marketing Myths That Just Won’t Die
These myths spread with good intentions: “Don't do [X media]. I tried [X media]. It doesn't work.”
How to Ruin a Campaign in 30 Seconds or Less
The greatest lessons are forged in failure. So let's fight through some real follies.
Is AI the New Yellow Pages
It's shinier, faster, but still largely dependent on what people already know and feel about you.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Quiet Quitting & Culture: Does Your Company’s Soul Sell?
Is culture the backbone of your brand, or just a corporate fairytale?
TV Ads on the Cheap: Champagne Taste, Shoestring Budget
Spending $1,500 to $10,000 results in average quality. So what's right for you?