Repetition is the SECRET to Memorable Advertising!
Repetition is the hill we'll die on. Repetition is the hill we'll die on.
What’s the Right Mix of Digital and Offline Marketing for My Business?
Spending less than 30% on brand building puts you at risk of a doom loop.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
What Business Owners Need to Know About Apple Maps Ads
New platforms often start with lower competition, higher visibility, and greater flexibility.
How Do I Decide if a New Media Channel Is Worth Pursuing?
Many run in circles as they chase what looks active and abandon what looks slow.
The Trick to getting the MOST Bang For Your Ad Budget
Most people hold the same biases and assumptions for media ROI.
5 Truths About TV Advertising You Must Know
Anybody who says, "Nobody watches TV anymore," or "TV is always too expensive," is a fool.
How to win the Super Bowl
The station: "The boss offered me ONE chance to upgrade a client, and I chose your guys."
Marketing Myths That Just Won’t Die
These myths spread with good intentions: “Don't do [X media]. I tried [X media]. It doesn't work.”
When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Making the Branding Math *Math* with Broadcast Radio
This ain’t theory. It’s math, hard data, and real-world results.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.