media buying

Why 60 Is The New 30

2023-05-08T21:52:38+00:00By |

Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.

Google Local Service Ads, Anyone?

2022-08-29T13:57:32+00:00By |

For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.

The Thing is Never the Thing

2022-03-10T16:26:59+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

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