I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).
"NOBODY reads the newspaper." Beware of anybody who speaks in absolutes. Statisticians look for something called a “representative sample.” And you don’t have one (no offence, I’m sure you’re a lovely person).
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
"Yeah, they were on for 6 months. But they don't want to renew. Some employees bought the business. She said they'd think about it in the spring.” "What business?" "That HVAC outfit. We had some great ads."