Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
A great media buyer can make a smaller budget bark like a bigger one, but you still need to spend according to growth goals.
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Perkolatr will change everything. Should you be on it?