Should I Buy Facebook Ads?

2021-08-23T14:07:22+00:00By |

I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.

When Will My Ads Start Working?

2021-09-14T14:02:19+00:00By |

Few business owners advertise long enough to see the results of their investment. They’ll pull up the seed and throw it to the side. Nothing ever grows! And that’s a good thing for you.

Media Agnosticism

2021-09-14T16:18:48+00:00By |

From matchbook covers to skywriting, it all works. Which is why you have to approach it all with Media Agnosticism. If somebody in your affinity group tells you they had success with direct mail, ask to see the piece. It matters. 

What About SEO?

2020-10-13T16:08:44+00:00By |

A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.

Do You Suffer from Feed the Beast-itus?

2020-10-09T16:59:47+00:00By |

You’re no longer a one-man-brand or only running a few trucks. You should be getting ready to hit breakthrough. And yet, the bigger your business gets, the harder it is to “feed.”

Win Now. Win Later.

2020-09-18T22:10:16+00:00By |

The balance between relational brand-building vs. getting the immediate sale has confused businesses and thrown marketers into battle positions. My spies on the inside tell me both sides are holding out on you.

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