Small Business Social Media Limits
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Perkolatr will change everything. Should you be on it?
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
A dozen years from now 50% to 60% of transactions will be occurring online. And a surprising advantage will go to stores who sell online but advertise locally.
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).