media buying

Google Local Service Ads, Anyone?

2023-10-16T19:07:41+00:00By |

For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.

The Thing is Never the Thing

2023-10-13T18:16:52+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

Media’s Dirty Little Secret

2023-10-16T14:37:14+00:00By |

I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.

The media is NOT the message.

2023-10-16T14:25:52+00:00By |

I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.

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