The Right SEQUENCE for Brand Building Success
What Aristotle and lawyers both know about persuasive sequencing that you don’t.
Leave some in the tank. All that extra “messaging” you want to stuff in the ad ends up trying the patience and goodwill of your audience.
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.