Branding aims at de-commodification: getting the customer to see you as the better, worthier option. And there are three ways of pursuing this goal.
About Jeff SextonBusinesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.
2021-12-22T18:09:28+00:00By Jeff Sexton|
Your love for this small piece of commercial art, which you’ll likely share with others, can’t help but partially rub off onto Chevy.
2021-12-20T19:53:17+00:00By Jeff Sexton|
We are social creatures, and what others think and believe profoundly affects what we think and believe.
2021-12-07T16:28:09+00:00By Jeff Sexton|
This is why character and story-driven advertising not only accelerates branding success, but recruiting success as well.
2021-11-11T14:27:44+00:00By Jeff Sexton|
It permanently impressed itself on the tender psyches of millennials and they still whine about it decades later.
2021-10-18T14:39:23+00:00By Jeff Sexton|
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
2021-10-12T15:46:25+00:00By Jeff Sexton|
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
2021-10-11T14:25:40+00:00By Jeff Sexton|
It’s actually an “omnipresent” rather than online-only search engine.
2021-09-14T16:42:27+00:00By Jeff Sexton|
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
2021-09-08T15:45:04+00:00By Jeff Sexton|
Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.