About Jeff Sexton

Businesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.

Ira Glass On Advertising, Part 3

2021-08-02T15:47:05+00:00By |

Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.

Ira Glass on Great Advertising, Part 2

2021-07-23T18:11:50+00:00By |

“The amount of time finding the decent story is more than the amount of time it takes to produce the story… I think that, like, not enough gets said about the importance of abandoning crap.”

Ira Glass on Great Advertising, Part 1

2021-07-13T19:02:16+00:00By |

The first video covers Ira’s two basic building blocks of storytelling: the Anecdote and the Moment of Reflection. And in advertising terms, these are roughly analogous to Relevance and Credibility.

The Subtle Persuasion of Groundhog Day

2021-07-08T18:19:44+00:00By |

In many businesses, what most customers are really buying is transformation. Groundhog Day plays to three very powerful psychological dynamics you can use to captivate and convert.

The Asymmetry of Trust

2021-06-30T14:57:13+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

Are Your Ads Gossip Worthy?

2021-06-14T21:09:52+00:00By |

You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?

The 7 Trials of an Emerging Empire Builder

2021-06-04T20:01:41+00:00By |

There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.

The Extreme Branding Of Recruiting Ads

2021-05-17T18:19:17+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Tying Creativity to Strategy

2021-05-06T20:42:06+00:00By |

If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"

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