Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.