About Jeff Sexton

Businesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.

Not Just What, But When

2022-05-12T12:21:42+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

Adding Story-Doing to Your Story Telling

2022-05-04T15:57:12+00:00By |

Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?

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