Following the zeitgeist is easy. Good branding is hard.
About Jeff SextonBusinesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.
2021-11-11T14:27:44+00:00By Jeff Sexton|
It permanently impressed itself on the tender psyches of millennials and they still whine about it decades later.
2021-10-18T14:39:23+00:00By Jeff Sexton|
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
2021-10-12T15:46:25+00:00By Jeff Sexton|
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
2021-10-11T14:25:40+00:00By Jeff Sexton|
It’s actually an “omnipresent” rather than online-only search engine.
2021-09-14T16:42:27+00:00By Jeff Sexton|
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
2021-09-08T15:45:04+00:00By Jeff Sexton|
Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.
2021-09-09T15:34:05+00:00By Jeff Sexton|
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...