Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
If and when the economy turns south, you’ll be tempted to cut advertising costs.