When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
About Jeff SextonBusinesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.
2022-04-26T17:43:10+00:00By Jeff Sexton|
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
2022-04-05T14:19:56+00:00By Jeff Sexton|
I don’t even have to tell you what slap I’m talking about, do I?
2022-03-31T18:23:36+00:00By Jeff Sexton|
Of course you’ll grab Kellogg’s Frosted Flakes over the (significantly) cheaper, generic and off-brand alternatives.
2022-02-26T02:13:31+00:00By Jeff Sexton|
These are mini-dramas in which the efficacy of the product is semi-demonstrated, as testified by the main character.
2022-02-18T14:55:33+00:00By Jeff Sexton|
You'll need to follow either Pizza Hut or Rolling Stone. It depends on whether customers are wrong about you, or they're right.
2022-02-08T18:18:42+00:00By Jeff Sexton|
Marlboro was a failed filtered cigarette brand, marketed to women with the slogan “Mild as May”
2022-01-24T15:23:32+00:00By Jeff Sexton|
Immediately following the launch of the Mr. Whipple campaign Charmin displaced Scott as the #1 brand in America.