The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.
About Jeff SextonBusinesses either sell $5 haircuts, or fix $5 haircuts. I’m your guy if your company fixes $5 haircuts. Working together, we'll de-commodify your business, make pricing pressure a thing of the past, and grab the lion’s share of customers willing to pay a premium for your service or product.
2021-09-09T17:04:04+00:00By Jeff Sexton|
How exactly did appealing to the whole person fall out of fashion in advertising? Somewhere along the lines, people began to separate out Reason-Why or logic-driven ads from emotionally galvanizing ads.
2021-09-12T14:24:06+00:00By Jeff Sexton|
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
2021-09-12T16:32:12+00:00By Jeff Sexton|
Too often inexperienced copywriters and advertising clients want to persuade with copy points — with information being pushed at the reader.