Warren Buffett on the Importance of Branding In 2023
If and when the economy turns south, you’ll be tempted to cut advertising costs.
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Chart 3: Why small companies and large companies require opposite media strategies.