Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Use too much fertilizer and your business will smell like manure.
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.