Why Branding Is the Cheat Code for Long-Term Growth
You'll eventually reach a point where you can no longer grow based on short-term advertising alone.
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Use too much fertilizer and your business will smell like manure.
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.