Do Your Ads Obey the Law?

2022-05-27T14:09:14+00:00By |

The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.

Instant Gratification & Marketing

2021-08-16T15:06:06+00:00By |

The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.

A Note to Jewelers Worldwide

2021-09-09T18:25:32+00:00By |

I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.

Social Media, A Marketing Channel

2021-08-16T15:02:52+00:00By |

The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.

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