Achieving Branding on the Brain
I’m always going to believe in the power of sound to resonate and provoke a response months and years down the road.
Finding Your Blind Spots
We all have a blind spot, and it’s shaped exactly like us. – Junot Diaz
Robots or Eyeballs?
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
Nuclear Family Business Problems
Love & emotion are the fuel for families, but money & reason make the engine run in a business.
Learning the “Yes. And…” Rule
Whether on stage or at work, the best predictor of success in a team setting is the psychological security felt by every member.
Farming Versus Fishing
It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.
Repurpose The Proven
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
Time Is The Great Validator
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
Beefsteak and T-Bone
Brands can manufacture a nickname or shorthand that sticks through smart placement. But don't approach it like George Costanza.
Show, Don’t Tell
At best, hard data gets used to justify an action that is taken because of emotional instincts. First you need storytelling and bonding.