Be Known Before You’re Needed: The Secret to Better Marketing
Slow and steady wins. Leads don’t get 100 quotes if they have a name they trust.
When Ads Won’t Work, You Need A “Street Team”
Sometimes you don't need mass media or social media. You need a two-legged army.
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
How Nescafé Turned Instant Coffee Into a Premium Brand
I realized why I disliked it, why it worked, and why I'd run the ads even though I disliked them.
Scrabble’s Slow Burn: Lessons in Business Perseverance
He launched the game in 1938. Almost 20 years later it finally explodes.
The Most Powerful Part of Your Story Is the One You Don’t Tell
The best writing knows that persuasion isn’t about pressure. It’s about resonance.
Knowing your needs better than you do. Marriott’s model.
He succeeded 3 times in a row. How'd he find opportunities?
NIKE ads are finally good again!
They remembered their core audience and spoke to the passion and emotions involved.
Radio Ads Cost How Much?!
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
The SECRET To Better Advertising – Entertainment ISN’T Always Funny
When you're cringing, it doesn't feel like an ad.
Turtle Power – How Absurdity Built an Empire
They maxed out their cards and got a loan from an uncle. How'd they reach $17 billion?
Lure of the Aurora Borealis
Tourists want to gaze at the sky, but it's too frigid. See how a hotel turned an obstacle into an opportunity.
Connect 4: Turning ‘Different Thinking’ into an Advantage
Howard's dyslexia spurred innovative ideas, but his Hasbro bosses rejected them.
Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.