How to create a strategy – Let’s get real.
If it’s something that’s really common, it’s a tactic. It’s not a strategy because a strategy can’t be repurposed.
Unique Selling Propositions
The problem with most marketing consultants is they try to make their client’s product seem unique.
Play angle of approach for fun and profit
Angle of approach lets you transform a rolling piece of scrap into a dream car.
Ding dong! Avon calling! – Why it worked.
Persis showed how the best way to market to women was to have women selling.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
How Did You Hear About Us?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
The Rise of Root Beer – Attaching to the Familiar
How did a pharmacist popularize his alternative to polluted water or alcohol? Can we use the same play?
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Digital Advertising: The Magic Money-Burning Machine?
How do you ensure that your digital advertising performs like an investment rather than an expense?
Calendly’s Formula – Dive Into The Customer Experience
There was software he found that solved bits and pieces, but none checked all the boxes.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Yahtzee’s Rise To #1 – What The Creator Got Right His 2nd Time
A door-to-door salesman creates Bingo and stays broke. How did he make millions on his next game?
Pictionary’s Secret to Success – Something Old, Something New
A lot of places go, "Let’s just do PR." But they did something better.
How Do I Get More Good Leads
Let's cut to the chase on how to attract the high-quality leads that want what you’re offering.
The triangle of combustion: why websites aren’t advertising
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.