Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
No Place Like Home Services Author Interview
Story. Culture. Experience. When we market a company and make promises to customers it's either a mirror or it's a fairy tale.
Anacin’s Marketing Lessons – USP or Feelings?
They forever changed how medicine was marketed, but people misunderstand why it worked.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
The UPS Strategy: Innovation at Every Turn (Except Left Turns)
A poor 19-year-old saw an opportunity in telegraphs. Now UPS has over 500,000 drivers. How?
The EASY Way to Win People’s Hearts!
The silhouettes and story worked wonders. You know something's a big deal when it's spoofed on Family Guy.
Marketing Funeral Homes: Balancing Sensitivity with Strategy
How do you sell something people resist thinking about? For example: funeral homes.
Unconditional Gifts: The Key to Influence – Part 2
In sales situations, most of these gifts don't cost any money and customers respond to them.
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
The History of Franchising – Making Millionaires
What's the story behind it all? And what kind of person becomes a successful franchisee?
PROOF That Direct Mail ACTUALLY Works!
It has been attributed to $2 billion of subscription sales, this letter. It was unbeaten for 28 years.
Ten Timeless Truths For Marketing Service Companies
Budgets are good, especially in marketing. Get clear on strategy, then let the budget be your road map.
Are Marketing and Advertising the Same Thing?
The difference between the two isn't just academic, it affects how you'll budget and lead.
From Scientist to Snapshot: How Kodak Made Photography Easy
It was the 5th most valuable business in the world for a reason. What did they do right?
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.