Howard Johnson’s – The First Restaurant Franchise
How did they go from 2 locations in 1935 up to 107 locations 4 years later?
How did they go from 2 locations in 1935 up to 107 locations 4 years later?
It's not going to sell if you don’t help customers identify with your brand.
If it’s something that’s really common, it’s a tactic. It’s not a strategy because a strategy can’t be repurposed.
Persis showed how the best way to market to women was to have women selling.
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
How did a pharmacist popularize his alternative to polluted water or alcohol? Can we use the same play?
How do you ensure that your digital advertising performs like an investment rather than an expense?
There was software he found that solved bits and pieces, but none checked all the boxes.
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?