Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
He launched the game in 1938. Almost 20 years later it finally explodes.
He succeeded 3 times in a row. How'd he find opportunities?
They remembered their core audience and spoke to the passion and emotions involved.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
They maxed out their cards and got a loan from an uncle. How'd they reach $17 billion?
Tourists want to gaze at the sky, but it's too frigid. See how a hotel turned an obstacle into an opportunity.
Howard's dyslexia spurred innovative ideas, but his Hasbro bosses rejected them.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
How did Conrad create the first modern hotel experience facing economic headwinds?