Marketing Strategy

Farming Versus Fishing

2024-05-21T01:26:50+00:00By |

It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.

Repurpose The Proven

2024-05-07T02:23:50+00:00By |

The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.

Time Is The Great Validator

2024-05-01T01:38:56+00:00By |

A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.

Journalism and Great Ads

2024-05-01T01:40:39+00:00By |

Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.

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