Mrs. Fields – Why Does The Mall Smell So Delicious?
How giving away free samples created an empire of 250 stores worldwide in just 15 years.
Faster, Bigger Ad Results Through Social Engineering
Check out this recent McDonald’s ad directed by the legendary Edgar Wright to understand how it works.
Leatherman – Is It A Tool? Is It A Knife? That Was The Problem.
Why did it take ten years to make the first sale?
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
A Powerful Secret to Great Ads
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
Shreddies – Good good whole wheat Shreddies
Find out how a simple twist made all the difference to their advertising and promotion.
Brand Codes in a World of Continuous Partial Attention
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
Marketing Predictions for 2023 (?)
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
Heinz – his favorite number was 5, and hers was 7
From debtors prison to the fastest-growing company in America.
How CORE Principles Shape Your Ultimate Success
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.
Persuasion, Pre-Suasion, and the “Privileged Moment”
Changing prospects’ state of mind prior to asking more than doubled the success rate.
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.
Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Fables are Better than Facts
If all you do is list facts, you've created a documentary... not an advertisement. Advertisements are made to persuade.
Uncle Nearest – Story trumps almost everything
Learn how Fawn, with no distilling background, turned this story into one of the fastest growing whiskey distilleries in America.