Stories live between what is real and what the consumer wishes were real.
2023-01-09T14:43:18+00:00By Jeff Sexton|
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
2022-12-21T16:22:28+00:00By Jeff Sexton|
“The customer rarely buys what the company thinks it's selling him.” — Business Management Legend, Peter Drucker
2022-11-22T16:02:58+00:00By Jeff Sexton|
When participants returned for recall testing a week later, there was a significant difference.
2022-10-12T14:05:11+00:00By Dave Salter|
Obnoxious ads get people to know who you are, but they neither develop fondness nor instill trust in your brand.
2022-10-06T16:06:53+00:00By Jeff Sexton|
By tapping into the power of tribe and self-identity, GGT spiked brand awareness and sales for Toshiba.
2022-09-13T14:02:58+00:00By Jeff Sexton|
Jingles, sound effects, or just interestingly pronounced phrases stick in our brains with amazing power and longevity.