Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.
2021-07-01T15:44:10+00:00By Jeff Sexton|
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
2021-06-16T18:59:12+00:00By Asia Gregg|
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.
2021-05-26T21:09:44+00:00By Jeff Sexton|
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
2021-05-25T15:38:39+00:00By Rick Nicholson|
We remember the bold. We don’t remember them for what they said. We don’t remember them for what they did. We remember how they made us feel. Advertising is no different.
2021-05-21T18:55:32+00:00By Peter Nevland|
How do you get the attention of the public when your product or service is a grudge purchase at best? Every home services provider suffers from this.
2021-05-21T18:07:08+00:00By Jeff Sexton|
I’m not talking about a campaign that has run for 50 years, I’m talking about a single ad that still runs to this day and still drives results. So what’s behind the magic?