How Nescafé Turned Instant Coffee Into a Premium Brand
I realized why I disliked it, why it worked, and why I'd run the ads even though I disliked them.
NIKE ads are finally good again!
They remembered their core audience and spoke to the passion and emotions involved.
The SECRET To Better Advertising – Entertainment ISN’T Always Funny
When you're cringing, it doesn't feel like an ad.
Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.
Public Service Advertising Done Right
It's really hard to educate the consumer, but they made a dull subject sparkle.
Bypass Logic & Win Hearts With The Princess Bride Effect
Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
Want your ads to get noticed? Deny a common truth.
When something violates our expectations, the hippocampus prioritizes that information.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
This is a GOOD Car Commercial
My daughters were like, "That's a stupid ad." But they were pinpoint targeting the DNA of the drivers they wanted.
How Old Spice Saved Their Brand!
"We've got nothing to lose." It was hard to say yes and run this strange ad, but they were that desperate.
How Poo-Pourri Went Viral
When you tone something like this down, it doesn't work. The owner must be ready to go all the way into the joke.
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
The EASY Way to Win People’s Hearts!
The silhouettes and story worked wonders. You know something's a big deal when it's spoofed on Family Guy.
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.