The secret sauce of persuasion: storyselling
Stories live between what is real and what the consumer wishes were real.
2023-02-06T19:07:54+00:00By Charlie Moger|
Stories live between what is real and what the consumer wishes were real.
2023-01-30T15:00:41+00:00By Jeff Sexton|
Check out this recent McDonald’s ad directed by the legendary Edgar Wright to understand how it works.
2023-01-30T15:07:28+00:00By Jeff Sexton|
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
2023-01-16T14:28:07+00:00By Jeff Sexton|
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
2023-01-09T14:43:18+00:00By Jeff Sexton|
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
2022-12-21T15:02:49+00:00By Johnny Molson|
If all you do is list facts, you've created a documentary... not an advertisement. Advertisements are made to persuade.
2022-12-21T16:22:28+00:00By Jeff Sexton|
“The customer rarely buys what the company thinks it's selling him.” — Business Management Legend, Peter Drucker
2022-12-06T20:01:45+00:00By Jeff Sexton|
The Colonel was seen as old, outdated, and associated with the old south. Tragically unhip for a newer, younger audience.
2022-11-22T16:02:58+00:00By Jeff Sexton|
When participants returned for recall testing a week later, there was a significant difference.
2022-11-02T19:00:27+00:00By Jack Heald|
Four simple-as-dirt branding lessons from Casablanca on how to become irresistible to customers & impervious to competitors.
2022-10-19T15:25:20+00:00By Jeff Sexton|
The prop “blaster” wielded by Harrison Ford in Star Wars just sold at auction for $1,057,500. Why? Emotional Attachment.
2022-10-12T14:05:11+00:00By Dave Salter|
Obnoxious ads get people to know who you are, but they neither develop fondness nor instill trust in your brand.
2022-10-06T16:06:53+00:00By Jeff Sexton|
By tapping into the power of tribe and self-identity, GGT spiked brand awareness and sales for Toshiba.
2022-09-26T14:38:51+00:00By Rick Nicholson|
Great stories have three principal roles: hero, victim, and villain. These roles need to be filled: Prince Charming, Stepmother, and Cinderella.
2022-09-13T14:02:58+00:00By Jeff Sexton|
Jingles, sound effects, or just interestingly pronounced phrases stick in our brains with amazing power and longevity.