The Extreme Branding Of Recruiting Ads

2021-09-09T18:05:08+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Tying Creativity to Strategy

2021-09-10T18:03:28+00:00By |

If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"

Say Cheese Now Smile

2021-09-09T18:33:31+00:00By |

When you set a course to entertain, persuasion can still be a destination. The limerick can be your vehicle. It’s persuasion with the top down. The clown car body encases a Honda engine (colorful, but reliable).

The Exaggerations that Tell the Truth

2021-09-12T16:47:12+00:00By |

The more we treasure something, the higher our emotions run in relation to it. Tell a mother how ugly her baby really is and you’ll see what I mean. And this is a very useful phenomenon for the ad writer.

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