We remember the bold. We don’t remember them for what they said. We don’t remember them for what they did. We remember how they made us feel. Advertising is no different.
2021-08-23T13:13:22+00:00By Peter Nevland|
How do you get the attention of the public when your product or service is a grudge purchase at best? Every home services provider suffers from this.
2021-09-09T16:37:01+00:00By Jeff Sexton|
I’m not talking about a campaign that has run for 50 years, I’m talking about a single ad that still runs to this day and still drives results. So what’s behind the magic?
2021-08-21T01:41:31+00:00By Asia Gregg|
Is your business in a boring industry? Then I’m PB&Jelly of you. Jealous because you have a YUGE opportunity to stand out.
2021-09-09T17:04:04+00:00By Jeff Sexton|
How exactly did appealing to the whole person fall out of fashion in advertising? Somewhere along the lines, people began to separate out Reason-Why or logic-driven ads from emotionally galvanizing ads.