Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
The only way you can have a clear message is if you speak the same language as your customers.
Measuring brand loyalty includes involvement, price worthiness, emotional value, social value, brand trust, satisfaction, commitment, and repeat purchase.
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.