Love is a game of catch.

2022-08-09T14:43:22+00:00By |

Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.

What’s in a Name?

2022-07-27T14:54:03+00:00By |

When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?

The Five Elements of Fame

2022-06-28T17:41:09+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2022-06-09T13:31:15+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

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