Instant Gratification & Marketing

2021-07-15T20:55:53+00:00By |

The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.

The Asymmetry of Trust

2021-06-30T14:57:13+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

Are Your Ads Gossip Worthy?

2021-06-14T21:09:52+00:00By |

You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?

Baseball and Advertising

2021-06-01T18:09:25+00:00By |

As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.

Time slips into the future

2021-05-04T14:14:55+00:00By |

There is no right time when connecting the message with customers. The right time was six years ago. The second best time was yesterday.

Happiness is a fish YOU can catch.

2021-04-23T18:18:15+00:00By |

Stop worrying about the colour of your logo, the size of your ad, or the shares on Facebook. When it comes to business, your job is to sell happiness. And the best happiness that is long lasting and unbreakable is through the use of Oxytocin.

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