relational buyers

The Five Elements of Fame

2022-06-28T17:41:09+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2022-06-09T13:31:15+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Today’s New Branding

2022-05-16T15:36:03+00:00By |

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

The 6 Objections In Sales

2022-05-06T18:08:54+00:00By |

When we understand that objections come from 1 of 6 things that are missing, we are better equipped to fill the appropriate void. The trick is to read between the lines.

Selling like Herb Tarlic

2022-04-11T14:31:17+00:00By |

“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.

Reason To Bond

2022-02-21T18:27:40+00:00By |

You know my mother’s parents. Well, at least you know their type of people, because you can’t leave their house without being full.

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