The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
"In the absence of an emotional connection, people always choose the lowest price."