How Should I Plan for Growth Despite Economic Uncertainty?
For business owners, good planning comes down to what investors call scenario discipline.
Why Your Online Trust Is Built Offline (and Always Has Been)
84% of purchases are people choosing among brands they’re already biased towards.
How Do I Raise Prices Without Losing Jobs?
Why two companies can charge different prices in the same market and both stay busy.
Why Customers Don’t Believe You Even When You’re Honest
Potential buyers listen and nod, but still hesitate when trust hasn’t had time to form.
It’s Getting Harder To Find Good Workers. Why?
People are being more careful about where they invest their lives. And they're watching you.
The Phone Is Ringing Less This Year For Everyone
Something has changed for a lot of companies. Buyers are hesitant.
Trust Is Already Deciding Your Prices (You’re Just Not In The Room)
Low-trust businesses pay a kind of tax for being low-trust.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Should I Put Pricing on My Website?
Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.