A Marketing Lesson, With Love From Gaston
Spoiler Alert… Gaston doesn’t get the girl, and you likely won’t get the customer if you take his same approach.
"In the absence of an emotional connection, people always choose the lowest price."
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.