Brand Building vs Sales Activation
95% of your potential customers are not currently looking for you, but they will someday.
When primary goals aren’t aligned, how can there be trust?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
"In the absence of an emotional connection, people always choose the lowest price."
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.