The Phone Is Ringing Less This Year For Everyone
Something has changed for a lot of companies. Buyers are hesitant.
Trust Is Already Deciding Your Prices (You’re Just Not In The Room)
Low-trust businesses pay a kind of tax for being low-trust.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Should I Put Pricing on My Website?
Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.
SEO Is A Scam – What You Need to Know in 2025
Our first request is a list of SEO changes made over the past 3 - 6 months. 9 times out of 10, no changes were made.
Marketing Funeral Homes: Balancing Sensitivity with Strategy
How do you sell something people resist thinking about? For example: funeral homes.
Are Marketing and Advertising the Same Thing?
The difference between the two isn't just academic, it affects how you'll budget and lead.
Brand Building vs Sales Activation
95% of your potential customers are not currently looking for you, but they will someday.
The Tale of the Python: What Your Marketing Vendors Don’t Want You to Know
When primary goals aren’t aligned, how can there be trust?