What About SEO?

2020-10-13T16:08:44+00:00By |

A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.

Do You Suffer from Feed the Beast-itus?

2020-10-09T16:59:47+00:00By |

You’re no longer a one-man-brand or only running a few trucks. You should be getting ready to hit breakthrough. And yet, the bigger your business gets, the harder it is to “feed.”

Win Now. Win Later.

2020-09-18T22:10:16+00:00By |

The balance between relational brand-building vs. getting the immediate sale has confused businesses and thrown marketers into battle positions. My spies on the inside tell me both sides are holding out on you.

Writing Car Ads That Don’t Suck

2021-08-21T01:49:18+00:00By |

The day Rick posted his 2003 Ford F 350 on Kijiji (a weird Canadian Craigslist), there were 66 other listings for the exact same truck. Rick’s rig sold in 23 minutes...to a Texan.

GeoTarget or GeoFence? That is the question.

2020-08-13T19:59:42+00:00By |

You can decide to target: People who are regularly in your targeted location (i.e., they work or live in that area) People searching in that area, or People that are just in or show interest in that area.

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