If you are not reaching 30% of the number of people that like your page, Kelsie and I would not consider your page to be healthy. Here are three of the more important items we tell our clients to follow while establishing page health:

Stop Liking Your Own Posts

This one is so awkward. We will start consulting with a company, and when we go look at their last ten posts, they all have one like from the same person. Typically, that is the person who is posting for them.

The mindset is that if you go and like that post, then Facebook will reward you and show it to more people. Don’t fall for it.

The only time you should like that post would be when it shows up on your personal timeline.

If, moments after posting, you actively seek out the page and go find the post to like it, you have one goal in mind, to try to help it reach more people. Facebook knows. It’s built in to the algorithm.

Our experience is that when this happens, the post tends to face more scrutiny by the algorithm- having an adverse effect on your post.

You Don’t Need to Post All of the Time

Companies often believe that more content on Facebook means more ability to be found.

We see companies posting multiple times per day, every day of the week.

The thought is that if you post more, then Facebook will show you to more people. Don’t be fooled by this though. If your page is not healthy, you aren’t going to be shown to anyone- no matter how many times you post per day.

When we begin with a client, we hardly let them post more than three times per week. The objective is to focus on a few good posts that play by the rules Facebook has established, so more people begin to see the posts. This often brings relief to the company.

When you post multiple times per day, your own posts are potentially competing with themselves. People don’t have that much time in their day to pay attention to your business. Unless you are a meme guru and at the very top of your field, you will be best off posting a few times per week.

Stop Posting During “High” Times

“We should post when more people are on Facebook.”

We hear this all the time.

If your page isn’t healthy, you do not want to compete for timeline space when everyone else is. You won’t win. You haven’t earned that right.

Compete when less people are posting on Facebook.

Good posts will live for multiple days. The best posts will get attention months and years down the road.

We see it happen all the time.

The list can go on; for now, try these out. Be authentic in your posts and tell us how it’s going.

Talk soon,
Aaron & Kelsie