Unleashing the Power of YouTube FAQs: Cultivating Customer Loyalty
Optimized YouTube videos rank higher in search results, attracting new customers seeking answers you have.
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.
The Gentle Art of Selling Sans Fear: A Nod to FUD and Beyond
Replace Fear, Uncertainty, and Doubt in your business with a more sophisticated and sustainable approach.
Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
From Search to Sales: A No-Nonsense Guide to Mastering Google Ads
Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.
A Quick Guide to Google Analytics Auditing for Business Owners
Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.
Temporal Stresses in Marketing: Achieving Long-Term Success
We’re constantly bombarded with information and stimuli, and it’s easy to get caught up in the present moment.
Breaking Free from the Drama Triangle: How an Advertising Agency Can Elevate Your Business with Google Ads
Faced with Google’s complexity, advertisers can be victims with limited resources.
Navigating the Digital Depths: A Dive into the Google Ecosystem
If navigated well, this ecosystem can give your business a thriving digital life.
A Tale of Two Strategies: An Expedition into the Land of Brand Building and Sales Activation
Les Binet and Peter Field propose a 60:40 ratio of brand building to sales activation.
Embrace the Future: The Cost of Not Transitioning to Google Analytics 4 (GA4)
Not upgrading is like using a Nokia bar phone when everyone else has the latest iPhone.
Google Local Services Ads: Shining a Spotlight on Your Business
These are not the traditional pay-per-click ads, but a pay-per-lead model.
Embarking on the Grand Voyage of Google Ads: A Symphony of Collaboration
Torrents of keywords and ad campaigns billow around you while you’re questing for the guiding light.
Unleash the Power of Google Ads: Your Path to Business Success
By following six key steps you can achieve remarkable victories and witness the growth of your businesses.