Imagine this scenario: You’re still using an old Nokia bar phone in a world where everyone else is operating with the latest iPhone. Your competitors are making the most of the modern features, apps, and integrations that the latest technology offers, while your old device struggles to keep up, limiting your capabilities. This is what it feels like if you haven’t transitioned to Google Analytics 4 (GA4) from Universal Analytics, which as of July 1, is no longer capturing data from your website.

Why Transition to GA4?

The transition to GA4 isn’t about keeping pace with the times. GA4 is like the iPhone of the digital analytics world – it’s built to adapt to a changing digital landscape, equipped with machine learning at its core to uncover insights from your data. It’s the future of web analytics. If you stick with the now-defunct Universal Analytics, it’s like trying to compete in a smartphone-dominated world with a basic Nokia phone. You’ll only fall behind.

The Cost of Not Taking Action

The cost of avoiding the GA4 transition can be high. Ignoring your customers’ journey could lead to missed opportunities and threats to your business.

Consider this. Not upgrading to the iPhone in our scenario means you’ll miss out on the benefits – fast speeds, better efficiency, and improved productivity. Not transitioning to GA4 will likely result in a lack of insight into your customer behavior, missing potential growth opportunities and threats, and impacting your business’s revenue.

Getting Started with GA4

Starting your journey with GA4 isn’t as daunting as it might seem. Here’s a simplified step-by-step guide:

  1. Create an Analytics Account: If you don’t have one, create a Google Analytics account.
  2. Set up a GA4 Property: Next, you’ll need to set up a new GA4 property within your Analytics account.
  3. Add a Data Stream: Once your GA4 property is set up, add a data stream for your website.
  4. Set Up Data Collection for Websites: To see data in your GA4 property, add the Google tag to your web pages or use Google Tag Manager.

If you want more details, here is a guide to set up GA4 for a website, or you can watch this video on how to get started with GA4.


Switching to GA4 is more than just a task to check off. By upgrading to GA4, you unlock a whole new level of understanding about your customers and your business that was unreachable. With Universal Analytics no longer functional, the clear choice is GA4. Stay competitive and thrive in the digital age.

If the transition is challenging, I can help you with the setup. Reach out when you need help. The future of your business depends on it.