Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
2023-10-16T16:12:28+00:00By Jeff Sexton|
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
2024-03-15T16:50:54+00:00By Johnny Molson|
The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.
2023-10-16T16:13:02+00:00By Jeff Sexton|
When participants returned for recall testing a week later, there was a significant difference.
2023-10-16T16:17:13+00:00By Jeff Sexton|
A great media buyer can make a smaller budget bark like a bigger one, but you still need to spend according to growth goals.
2023-10-16T19:06:22+00:00By Ryan Chute|
With so much conflicting information, how can you avoid royally screwing up your business? Start here.
2023-10-16T16:18:03+00:00By Jeff Sexton|
Your ads are an annoyance to your future customers. Unless you make yourself otherwise.
2023-10-16T16:18:19+00:00By Jeff Sexton|
Why do so few stories end up being about vulnerability, setbacks, or scars? Because it takes an uncommon level of guts and skill.
2023-10-16T14:33:32+00:00By Chuck McKay|
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
2023-10-16T16:18:32+00:00By Jeff Sexton|
Lead researcher, Neil G. MacLaren, set out to test the “Babble Hypothesis.” Turns out, there’s a deceptively simple answer.
2023-10-16T16:18:51+00:00By Jeff Sexton|
The art of ad writing requires the creation of ads that work even for an audience that’s half-paying attention.
2023-10-16T14:49:26+00:00By Evan Chance|
How do you become the industry market leader if you say the same thing as every other business?
2023-10-13T18:16:52+00:00By Johnny Molson|
I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.
2023-10-16T14:18:30+00:00By Rick Nicholson|
This technique is used by many who think they understand advertising. It can turn a person into a customer, but only a weak one.
2023-10-16T14:18:38+00:00By Rick Nicholson|
Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.
2023-10-16T16:22:58+00:00By Jeff Sexton|
Even guaranteed attention fizzles with a dud ad, while completely disinterested audiences can be won over with high-impact advertising.