mass media

But What About the Rest of Us?

2024-03-15T16:50:54+00:00By |

The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.

The Thing is Never the Thing

2023-10-13T18:16:52+00:00By |

I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.

SUPERbowl vs SuperBORE

2023-10-16T14:18:38+00:00By |

Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.

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