The Enduring Power of Demonstration Ads
I grab my copper scrubbing brillo and… ditch the Seventh Generation and instinctively and inexorably reach for the blue Dawn. Why did I just do that?
A great branding campaign crystalizes the company’s self-identity as much for the owner and his team as to the public at large.
Without a consistent theme, you probably don't even have a campaign. And then at that point, what are you doing? You're not branding. You're not bonding.