Roy Williams

About Roy Williams

His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads®, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.

How We Decide to Purchase

2023-10-16T14:56:51+00:00By Roy Williams|

Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves.

A Note to Jewelers Worldwide

2023-10-16T14:56:57+00:00By Roy Williams|

I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.

Substance Over Style

2023-10-16T14:57:10+00:00By Roy Williams|

Every ad has style and substance, cheese and meat. Most ads are cheese because ad writers are rarely given meat. Style cheese includes layout, angle, tone of voice and hyperbole. Substance meat is provable fact and concrete detail.

Advertising in a Time of Crisis

2023-10-16T14:57:20+00:00By Roy Williams|

How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.

How to Let Your Customer See You 3D

2023-10-16T14:57:33+00:00By Roy Williams|

Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil.

Gold Laughs at Stocks and Bonds

2023-10-16T14:57:41+00:00By Roy Williams|

Gold, for thousands of years, has been the world’s only truly secure investment. The economy ebbs and flows, like the tide. It always has. It always will. But gold is like the Rock of Gibraltar.