The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Don’t Drink the Kool-Aid
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
How To Avoid The Pitfalls Of Lower Price
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.
Is Your Advertising in a Bit of a Pickle?
In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.
Don’t forget the bottom line while chasing new heights in sales numbers.
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?
Lead Generation and Demand Generation: What’s the Difference?
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
How To Achieve Higher Average Sales In Every Sales Department
You must utilize all the tools available to you to ensure revenue is always moving up in succession.
Sales Process Fail: How Many Dollars Are You Leaving On The Table?
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?
The most expensive answer you should know
“How Much” has one answer. Correct answers advance a sale. Wrong ones detour around it.
How To Get The Most Value From Your Sales Training
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.