A “Common Sense” Mistake That’s Killing Your Advertising Effectiveness
By the time you’ve been on the air for three months, your audience knows who you are.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
A dozen years from now 50% to 60% of transactions will be occurring online. And a surprising advantage will go to stores who sell online but advertise locally.