Are You A Wiener Dog? Last Chance to Commit
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Wiener Dogs Forever: The Power of Crowd Promotion
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
The Heart of a Wiener Dog: Character Diamonds
Most business owners are hesitant to share anything remotely vulnerable through their advertising. But wiener dogs have no fear of looking ridiculous.
Once a Wiener… Repurposing the Proven
Peter: How is it that I’m going to tell people the story of the wiener dog? Roy: Ok. It’s actually, it’s called cheating.
Follow the Wiener Dog: How Employees Become Wiener Dogs
"I’m the business owner. I don’t have to believe in you. You have to believe in me."
Magical Wiener Dogs and Storytellers
The Power of Someone who Believes in You More than You.
Becoming a Wiener Dog: What it Takes to Have Enduring Success
Even if it’s not popular, and even if it costs me everything. This is who I am. This is my identity. This is my purpose.
Embrace Your Wiener Dog: Identity, Purpose and Adventure
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
Wiener Dogs on the Wrong Track: Having the Qualities of Success Without Being a Success
Dwayne Johnson did this after he realized that his football career was a bust.
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Body of a Sausage: The Way Things Are vs. The Way Things Ought to Be
Their beliefs, values and desires are locked and loaded. Either get in step with that, or shut up and die.
Wiener Dog Marketing: For the Love of Wiener Dogs
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.