targeting

Social Media, A Marketing Channel

2021-08-16T15:02:52+00:00By |

The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.

The Extreme Branding Of Recruiting Ads

2021-09-09T18:05:08+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

What Advertising Can’t Do

2021-09-11T13:59:55+00:00By |

Creativity worshippers tend to feel that while nothing works for sure, anything might work, so long as it’s rilly, rilly creative and the lightning strikes in their favor.

Should I Buy Facebook Ads?

2021-08-23T14:07:22+00:00By |

I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.

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