If your business depends on being found, trusted, and chosen, it may be time to look more closely at how AI tools are already interpreting you before buyers decide.

Nobody can create demand that doesn’t exist. However, you can directly address your buyers’ concerns.

One example: a chiropractic office in Austin started getting a steady flow of leads after we sent out a specialized press release built around one idea:

Where can I get help with TMJ in Austin?

The chiropractor had been trying to solve that with Google Ads, SEO, and content for years with poor results. Those channels still matter, but AI has changed how buying decisions get made.

LLMs do more than return links. They surface names, add context, and attach credibility signals. Then the prospect closes the chat, searches on Google, or goes straight to the website. Your analytics will credit Google or direct traffic, not the AI influence that came first.

But the influence is real.

In this case, only a small share clicked through directly from the AI chat, but don’t worry, those visitors convert at 23 times the rate of SEO leads.

The Opportunity In Front Of You

I help businesses shape how buyers, and the AI tools influencing them, evaluate their choices before they get reduced to price, convenience, or whoever shows up first.

Nobody can directly change what the LLMs know, but the AI chat is not entirely composed of information from the last LLM update. Anybody making a claim to change the LLM is a charlatan.

This approach not only helps people find your business. It helps your business feel like the right answer.

If your business relies on being discovered, trusted and selected, let’s take a hard look at how AI tools currently evaluate you before buyers make up their minds.

Email me if you want to learn more.

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