Brand identity is like personal style. Upgrade your wardrobe and find your tribe.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
The Tale of the Python: What Your Marketing Vendors Don’t Want You to Know
When primary goals aren’t aligned, how can there be trust?
Derby Cars and Critics Both Race to the Bottom. But Your Leadership Must Not.
Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
Who’s In Charge?
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.
Are you overlooking something that’s holding you back? How my “aha!” moment could help.
I crooned: “Why didn’t I find her 30 years ago?”
Temporal Stresses in Marketing: Achieving Long-Term Success
We’re constantly bombarded with information and stimuli, and it’s easy to get caught up in the present moment.
Your Company: Leaf or Kite?
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
What Is Empathy?
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Pay Attention: Smart People are the Worst Explainers
Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Challenges of a Family Business
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
What Is My Company’s Mission?
You posted core values on your wall, maybe a code of ethics and the employee handbook. Why didn’t they do as they were asked?