Instant Gratification & Marketing

2021-08-16T15:06:06+00:00By |

The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.

The Asymmetry of Trust

2021-09-08T18:06:42+00:00By |

You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.

Serving “Fields of Dreams”.

2021-09-08T18:16:22+00:00By |

Simon Sinek writes about this in “Leaders Eat Last.” Before you can get what you want, you must first give them what they want. “They” is everyone but you. Let's start with your employees.

That’ll Do

2021-09-09T15:00:02+00:00By |

Who is the “McDonald’s” in your category? The business you believe is getting an unfair amount of customers… in spite of their quality and competence. A few things are happening that you should find illuminating.

Building a team that wins

2021-09-09T15:21:27+00:00By |

There’s no doubt that great businesses have equally great employees. But they also have their share of Bubba’s, Jim-Bob’s, and Tina-Marie’s. We never talk about those guys. If you ever lost sleep over a dumbass thing an employee did, you probably have a Bubba on your team.

Avoid Scrapbooking Your Brand Visuals.

2021-08-16T14:31:53+00:00By |

A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.

Fat Cats and Happy Cachorros

2021-09-09T15:51:50+00:00By |

Too many Shivers leaves a stink in the hearts of the customers. They are inattentive, self-serving, what's-in-it-for-me type of people. Calypsos make things better – for you and the customer.

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