How do I Make My Marketing More Effective?
You might not need to spend more money. First, evaluate what you are doing and why.
Unicorns Are Real
Every business owner believes they are a unicorn. Most are just horses, indistinguishable from the herd.
Is It Better to Specialize or Expand When Revenue Feels Flat?
Will your expanded offerings reinforce what you’re known for, or confuse it?
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
Is Your Brand Sending Mixed Messages? Here’s Why It Costs You
Your voice must be the same from ads to experience.
It’s Getting Harder To Find Good Workers. Why?
People are being more careful about where they invest their lives. And they're watching you.
Why Company Culture Is Your Most Powerful Marketing Asset
What do employees believe in their heart about the company? That's your culture.
When explanations still sound right and no longer work
Many leaders assume ambiguity buys safety. But times are changing.
He Didn’t Have to Do It
My awesome bourbon steward is the perfect foil for every failed customer service bot.
Drift: When Leadership Loses Alignment Without Failing.
It's not that decisions are harder, exactly. They just feel heavier.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.
How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
We Got a Freebie
My own negligence, plus a plumber's generosity, demonstrate how to keep your customers loyal.