Why You Need to Rethink Your CSR Department
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
The Overlooked Strategic Value of Processes, Procedures, & Standards
With business, unlike art, variety is the enemy of success.
How to Make Sales Training Stick
90% of your training investments are typically wasted, $9 out of every $10 out the door. But there's a solution.
So can you handle the truth?
The truth is built on what the data actually tells us about your business’ performance. But most owners don't trust theirs.
Specialized skill recruitment: How to find that perfect person
Shrug off the responsibility to take the time to hire the best of the best, and your bottom line will suffer.
Unveiling 7 Habits of Highly Ineffective Salespeople
We love to talk about ourselves! But a good sales conversation should be 70% customer, 30% salesperson.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Think your employees understand your vision? Think again.
Just about everyone stops effectively communicating their vision shortly after hiring the fifth employee.
Increase Your Sales Conversions: The Power of Building Trust
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
Revenue Blind Spots: The Importance of Everyday Improvements
Every dollar saved by refining internal processes is a dollar earned.
Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
Surviving Vs. Thriving: Buyers And Their Hierarchy Of Needs
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Derby Cars and Critics Both Race to the Bottom. But Your Leadership Must Not.
Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
Who’s In Charge?
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.