The Missing Link to Getting Greatness From Your Designer
You finally receive the design, but it just really didn’t hit the mark. That's because of a poor (or nonexistent) Creative Brief.
5 Things I Learned From Video Games.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.
Art is Not Subjective.
If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.
Avoid Scrapbooking Your Brand Visuals.
A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.