Rebranding Made Simple (+Examples)

2022-06-28T14:05:39+00:00By |

It’s an act of confidence and commitment —  a chance for companies to give their brands new life by tweaking what they stand for and how people see them.

Do Your Ads Obey the Law?

2022-05-27T14:09:14+00:00By |

The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.

It’s the economy, stupid.

2022-05-16T20:34:19+00:00By |

In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.

Today’s New Branding

2022-05-16T15:36:03+00:00By |

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

Not Just What, But When

2022-05-12T12:21:42+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

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