What’s the Right Mix of Digital and Offline Marketing for My Business?
Spending less than 30% on brand building puts you at risk of a doom loop.
AI Makes You Invisible
You can smell it a mile away. It's like looking at 50 photos of the same person dressed up in different costumes.
Why Your Ads Aren’t Working
You're talking about the wrong person. It's about listeners. It's about empathy.
Why Your PPC Approach Is WASTING Your Money
You're walking into a bear den, naked, slathered in honey, and hoping you come out unscathed.
Irresistible Marketing – Why Stories Sell & Facts Don’t
Gurganus was right. Stories only happen to people who can tell them.
Discounts, Data, and Delusion: Rethinking Valpak
Is Valpak effective marketing or just organized junk mail?
This Story Changed How I See Problems!
She was so kind about my mistake that it actually pained me. And brands need to hear her advice.
How Do I Reduce Churn and Keep Customers Longer?
Every relationship is always doing one of two things: getting deeper or slowly fading.
When Sex Appeal doesn’t sell…
Charlie was the bestselling perfume on the planet until it traded 1970s empowerment for a more traditional appeal.
The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.
The Secrets To BUILDING Trust In Marketing
True trust is only garnered over time. But you can also affect superficial assumptions.
Have You Fallen Prey to The Committee?
You developed a Good Idea. They said, “Let’s make it stronger. Build consensus.”
How Do I Decide if a New Media Channel Is Worth Pursuing?
Many run in circles as they chase what looks active and abandon what looks slow.
The Habit Loop of Advertising & Unforgettable Brands
Predictability kills advertising, but consistency is its lifeblood.
I Was Fired for Not Being a Digital Weasel
"Yes, but at what cost?" That's the question most businesses forget to ask when they just chase volume.