Unleash the Power of Google Ads: Your Path to Business Success
By following six key steps you can achieve remarkable victories and witness the growth of your businesses.
Unravel the Mystery of Google Ads Success for Small Businesses
Before embarking on your Google Ads journey, you must learn to read the map.
7 Benefits of Google Ads for Small Business Owners.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
Learn how to make Google’s success your own. Use search intent to grow your business.
Here’s how John tailored his marketing strategy to cater to the different types of search intent.
Are you considering using Google Ads to promote your business online?
Before you invest your time and money, consider these essentials.
PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Consumer Behaviour’s Reliance on Today’s Social Media
The real trick to winning on social media today is entertainment.
An Epic Guide To Local SEO
46 percent of all Google searches have local intent. Every business with a physical location needs to understand local SEO.
Sales Funnel Optimization: The Myths and Facts
How’s your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it?
Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
But What About the Rest of Us?
The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.
Google Map Pack Essentials
The first thing to understand about the Google Map Pack is that local businesses, not chains, are given priority.
Behavioral Retargeting: Bring The Right Folks Back In
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?