Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
9 Golden Nuggets to Measure Your SEO in Google Analytics
The only rankings that matter are the ones that turn into real, live customers who put money in your pocket.
Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
The Rise and Fall of Empires: Is Google next?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
From Search to Sales: A No-Nonsense Guide to Mastering Google Ads
Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
A Quick Guide to Google Analytics Auditing for Business Owners
Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.
Digital Data is Eating Business Owners Alive
Tools like Google Analytics, Google Adwords, and Facebook Business Suite are essential for daily operations. But there's a catch.
The Ultimate 2023 Guide to Maximizing Click-Through Rate (CTR) on Paid Ads
Here are the 23 most important elements for optimizing your CTR in 2023.
Breaking Free from the Drama Triangle: How an Advertising Agency Can Elevate Your Business with Google Ads
Faced with Google’s complexity, advertisers can be victims with limited resources.