The 4 Major Jungian Archetypes
You're thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.
Faster, Bigger Ad Results Through Social Engineering
Check out this recent McDonald’s ad directed by the legendary Edgar Wright to understand how it works.
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
A Powerful Secret to Great Ads
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
Brand Codes in a World of Continuous Partial Attention
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
Marketing Predictions for 2023 (?)
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
How CORE Principles Shape Your Ultimate Success
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.
Persuasion, Pre-Suasion, and the “Privileged Moment”
Changing prospects’ state of mind prior to asking more than doubled the success rate.
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.
Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Fables are Better than Facts
If all you do is list facts, you've created a documentary... not an advertisement. Advertisements are made to persuade.
Consumer Behaviour’s Reliance on Today’s Social Media
The real trick to winning on social media today is entertainment.
Labels are tattoos on your brain
The label is based on absolutes, like everything is binary: black or white, truth or lie, right or wrong.
Brand Codes: Lessons from a $65 Million Re-Branding Disaster
First, what the hell are brand codes? And how do they strengthen memory structures while increasing profits?
These dreams are made of these
Our son, not yet 16 years old, left home. He has a dream to play professional baseball. I love dreams, but they come with sacrifices.