None of these products were inherently interesting, yet their ads have been enjoyed hundreds of millions of times.
36 people were in the room with 21 laptops. The laptops were all Macs. Apple holds 12% of the world market in laptop computers. Yet 100% of the laptops in that room were Macs. Why?
Most owners aren't "superstars." But they have a hidden superpower. Discover your superpower amidst the lessons from my friend Jean Hebert, a pro athlete and NHL referee.
In the beginning, connecting with long-lost friends was nostalgic. It was fun to catch up and reminisce about things long gone. Then the world changed.