Your company is the newcomer. You’re the young upstart that has innovated and is generating significant buzz. How can you expect the leader in your business category to react?
Never would you guess the family’s leaders dine with Persian princes and European presidents all while driving their simple blue Fords. Remember, your customers and your employees are watching.
Warren Buffet and Charlie Munger made money by using a strategy that passed the test of time. At 97 years old, Munger attributes two things to his success: patience and inversion.
The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.