Today’s New Branding

2022-05-16T15:36:03+00:00By |

New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.

Not Just What, But When

2022-05-12T12:21:42+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

Middle Truth

2022-04-18T13:17:44+00:00By |

The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.

It’s natural

2022-04-11T15:17:39+00:00By |

Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.

David Ogilvy’s Secrets of Good Ads

2022-04-07T14:00:55+00:00By |

"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

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