Writing & Message

Journalism and Great Ads

2024-05-01T01:40:39+00:00By |

Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.

Beefsteak and T-Bone

2024-04-23T20:07:57+00:00By |

Brands can manufacture a nickname or shorthand that sticks through smart placement. But don't approach it like George Costanza.

Outrunning The Bear

2024-04-11T03:27:02+00:00By |

They’re going to buy from someone. It’s just a matter of getting them to prefer you. And some connection beats no connection.

Show, Don’t Tell

2024-03-25T13:38:35+00:00By |

At best, hard data gets used to justify an action that is taken because of emotional instincts. First you need storytelling and bonding.

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