The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
2022-05-18T16:37:56+00:00By Jeff Sexton|
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
2022-05-16T15:36:03+00:00By Ryan Chute|
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.
2022-05-12T12:21:42+00:00By Jeff Sexton|
When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.
2022-05-11T13:53:46+00:00By Peter Nevland|
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
2022-05-11T13:49:34+00:00By Ryan Chute|
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
2022-05-05T15:26:52+00:00By Jack Heald|
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
2022-05-11T16:33:03+00:00By Stephen Semple & Dave Young|
How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula.
2022-04-28T18:34:54+00:00By Ryan Chute|
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
2022-04-26T17:43:10+00:00By Jeff Sexton|
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
2022-04-18T13:17:44+00:00By Rick Nicholson|
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
2022-04-15T14:35:18+00:00By Rick Willis|
Instead of simply asking what drives the most traffic, ask how you can earn the trust of customers before they need you and inspire loyalty with relational marketing.
2022-04-14T14:28:05+00:00By Ryan Chute|
It means utilizing platforms and materials that aren’t oversaturated with advertising noise.
2022-04-13T14:08:56+00:00By Jeff Sexton|
Think of “the way” as both a future hope and a path to get there.
2022-04-11T15:17:39+00:00By Rick Nicholson|
Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.
2022-04-07T14:00:55+00:00By Ryan Chute|
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”