Website: www.fishtraveleat.com
Accepting New Clients: Yes
Client Size Range: 1 M to 30 M yearly revenue
What is emotionally resonant content?
Who I Can Help:
When you started your business, you did so with a dream. Your inspiration perhaps involved creating a better life for yourself and your family. Soon, it began to provide a livelihood for others. This means quite a bit to you. And it damn well should.
As businesses grow, the demands they place on those who run them change. When you started, inspiration and your belief in yourself were all you needed. As a business becomes more successful, it becomes more complex.
It’s not that you now have more invested (you’ve staked your career and livelihood on the success of your business when you open its doors), but these days it requires something different. Success brings with it complication. It brings the need to understand increasingly nuanced landscapes, the need for specialists.
By now you’ve hired a finance guy. Your books are clean. You likely have a logistics person and certainly have someone who handles your schedule. Imagine, for a second, all that these specialized personnel do for you and your business.
I provide a similar impact, but to your marketing. This is the place where we distill what makes you and your business different. Next, we strategically weaponize your value proposition for the benefit of your business and all those who depend on it. Finally, we create and deploy specially crafted, bespoke messaging on an unsuspecting market.
When you started your business, you did so with a dream. Together, let’s realize it.
Who Is Not a Good Fit:
Doing things the right way often requires doing them differently. To do things differently you must be confident. Committing to doing the right thing through time takes resoluteness.
Should we work together, I will deliver what I promise when it is promised (on time, on budget). What I require in return is the commitment to sticking with the plan that we’ve established. I do not work well with moving targets or those prone to second guessing.
If we work together, I will move mountains for you… As any good mountain mover knows, however, you can’t move anything if you’re standing in quicksand.
One more thing…. My career has taken me to 18 countries and four continents. I have learned that I’m only interested in working with good people. If you’re out to steal, screw, or trick, please leave me out of it. I’d rather go fishing.
What I Do For Clients:
What do I do for clients? I make life easier.
The thought of writing—like accounting or paying taxes—is stressful to most people. That’s because there’s a secret to good writing. This secret has little to do with grammar or syntax. Good writing starts with understanding.
To communicate effectively is to understand and apply. It is to:
- Distill and draw out the essence of what makes a business owner and his or her organization unique and valuable.
- Analyze landscapes within which businesses operate for opportunity and potential snags.
- Understand the marketplace within which businesses exist—understanding the people who comprise it and what matters to them.
The next step involves applying this analysis for the good of the business. We’ve identified the cornerstone of your identity and what makes you successful. We’ve navigated the competitive landscape within which you operate. We’ve got a handle on the people and communities you serve and how they relate with the world.
Finally, we package all of this in terms that are meaningful to your audience. I call this emotionally resonant content. It is my specialty. It creates connection and engagement between your brand and the customers you rely upon. The result is likely the best message about your business that you’ve ever seen…
Oh, and by the way, we’ll broadcast this message to the world.
Success Stories:
I have a Master’s degree in Marine Policy and a graduate fellowship from one of the best research universities in the world. I’ve worked in 18 countries and on four continents. I’ve also worked as Director of Brand and Conservation Communications for Bass Pro Shops.
I’ve been published in the United States and around the world more than 200 times. I served as Editor in Chief of a nationally circulated sportfishing publication that grew to become one of the industry’s best. I’ve given talks on sportfishing and conservation all over the world— across the U.S, Australia, Brazil and the United Kingdom. For a year and a half, I lived in the Pearl Islands of Panama running a high end, remote marlin fishing lodge.
I provide specialty content services for some of the most recognizable names in the outdoor industry. I work with tourism and hospitality operations, yacht brokerages on the East, West and Gulf Coasts of the United States and helped a client set the Gulf Coast participation record for an offshore fishing tournament.
Beyond the outdoor and sportfishing realm, I’ve helped companies in the psychotherapy, executive coaching, financial services and construction spaces frame their messaging and generate more business. My experience is diverse, high level and international.
Ever Wondered What it’s Like to Manage a Marlin Fishing Lodge in Panama?
Check this out.
